Image Optimizer
Optimize images for Web, Email, or Social Media — choose your platform from the dropdown. Auto-selects best format, strips EXIF, generates srcset code.
- Free to use
- Browser-based processing
- No account required
- Files never uploaded
About Image Optimizer
The Image Optimizer prepares images for the web, email or social media in one click. It auto-selects an efficient format, compresses to a sensible quality, strips EXIF metadata and can generate srcset code for responsive layouts. It is aimed at developers and site owners who want fast-loading images without manual tuning, and it runs entirely in the browser.
How to Use Image Optimizer
- 1
Upload an image
Add the image you want to optimize.
- 2
Pick a target
Choose Web, Email or Social Media and let the tool select the best format and quality automatically.
- 3
Download
Save the optimized image, and copy the generated srcset code if you're using it on a site.
Frequently Asked Questions
What does 'optimize for web' actually do?
It converts to an efficient format, compresses to a balanced quality, and removes metadata, producing a smaller file that loads faster without obvious quality loss.
What is the srcset code for?
srcset lets a browser pick the right image size for each screen. The generated snippet saves you writing it by hand for responsive pages.
Does it remove metadata?
Yes. Optimizing strips EXIF data such as GPS and camera info, which also trims a little file size.
Are images uploaded?
No. Optimization runs in your browser; nothing is sent to a server.